Guangdong Hong Kong Macao Ultra HD Digital Innovation Park
The Guangdong Hong Kong Macao Ultra HD Digital Innovation Park is jointly established by Shenzhen Radio and Television Group · Tianqing Digital, National Ultra HD Video Innovation Center, and Baoshida Advertising Holdings to form Ultra HD Digital Innovation (Shenzhen) Cultural Technology Co., Ltd. With "AI+5G+8K" as the core, we will comprehensively layout the full scenario application industry of the film and television industry, create a national level public service platform for ultra high definition content production, deeply integrate the upstream and downstream industrial chains, build an open, shared, collaborative and win-win industrial new ecology, lead the innovation of ultra high definition industry models, accelerate industrial upgrading and transformation, and create a new highland of national leading ultra high definition application demonstration industry
The studio uses a "Unilight" LED display screen to create a 22m x 5.5m LED curved screen, consisting of a vertical curved screen and a adjustable canopy screen, with a total area of 157 square meters and a 200 ° surrounding arc. Together, they create an immersive and highly flexible XR+VP virtual shooting studio, which can achieve both virtual production (VP) and augmented reality (XR) shooting methods, fully covering the full scene application of the film and television industry. It is suitable for variety show and movie production, and can also be widely used in multi-functional virtual shooting applications such as TV dramas, advertisements, and virtual reality.
The culmination of various cutting-edge technologies
VP+XR dual system free switching
XR+VP studio deeply integrates the three key technologies of "AI+5G+8K", equipped with professional VP+XR display screen+8K guide room+8K real-time rendering system+high-precision tracking system+low latency motion capture system, bringing revolutionary changes to film and television content creation.
The XR+VP studio adopts industry-leading display technology, with a small pitch of P1.95mm, ultra-high resolution of 12K * 4.5K, and coverage of over 97% DCI-P3 color gamut. The BT2020 color gamut can reach 87.5%, supporting 8K high-precision real-time rendering system, providing a simplified and full process virtual shooting solution for film and television production. The picture quality can reach movie level, greatly reducing the production and synthesis cycle in post production.
- High brightness canopy screen with adjustable tilt canopy, 5000nits high brightness, industry-leading level, richer and fuller picture colors, and brightness suitable for various shooting needs.
- The VP+XR dual system allows for free switching and supports multiple shooting techniques and scene requirements, providing unprecedented flexibility and convenience for film and television production.
- High frame rate and low latency, 7680Hz high refresh rate and up to 240Hz frame rate, equipped with scanning 1/16 low latency, with a viewing angle of up to 172 °, ensuring smooth and realistic dynamic images, suitable for shooting high-speed motion scenes.
As the first 8K ultra high definition XR+VP studio in South China, its construction not only fills the gap in high-end film and television production technology in the South China region, but also injects new vitality into the cultural and creative industries of the Guangdong Hong Kong Macao Greater Bay Area, promotes the innovation of film and television production processes, reduces post production cycles, improves production efficiency, and drives the coordinated development of upstream and downstream industrial chains, accelerating industrial upgrading and transformation.
In the future, with the implementation of more ultra high definition video projects, the XR+VP studio in the Guangdong Hong Kong Macao Ultra High Definition Digital Innovation Park will become an important engine to promote the development of the ultra high definition video industry, helping China to occupy a leading position in the global ultra high definition video field.