How to Choose an Outdoor Advertising LED Display

Outdoor Advertising LED Display are a dime a dozen nowadays. Every LED wall manufacturer seems to be hell-bent on making them, but the sudden influx of outdoor LED displays hasn’t made a dent in the average quality available on the market.

The quality is still hit-and-miss.

So, if you’re searching for a vivid, long-lasting outdoor LED display, you need to keep an eye out for certain features. Why? Because they’ll help you ensure your display is high-quality. Wondering what these elusive features are? Let’s dig through them.

Features of an Excellent Digital Outdoor Advertising LED Display
Even though the cost of LED displays has dropped in recent years, getting one that doesn’t fit your needs can be a costly mistake. So, before jumping the gun, look for these features in your potential LED display:

Brightness – Unlike indoor LEDs, outdoor LED digital displays get affected by viewing distance, sunlight, and other light settings. Make sure your LED screen is bright when looking for one. Anything above 3000 nits is great.
IP65 Rating – Your LED screen is going to fight against bad weather and lots of rain. To make sure it still works after a good shower, confirm your choice is IP65 rated.
Heat Dissipation Capacity – An LED screen generates lots of heat. The sun also doesn’t help. So, when buying an LED display, make sure it has a built-in heat dissipation function to increase service life.
Pixel Pitch – It determines how vivid your outdoor LED screen is going to be. If you’re going for a shorter viewing distance, use a screen with a higher pixel pitch. If you aren’t, lower is the way to go.

4 Tips for Choosing an Outdoor LED Display
Now that you know what to look for in your outdoor LED digital display, let’s run through some tips for choosing the best:

1. Understand What You Need
Before searching the web for LED displays, figure out why you want one. If you don’t know, you can use the SMART framework to get an answer:

Specific – Why are you buying an LED display? Is it because you want to reach a wider audience? Create another income source? Improve business awareness?
Measurable – What indicators are you using to ensure the LED screen is going to be a good investment?
Attainable – What is your budget? Does your decision to buy an LED display fit into it?
Relevant – What are you going to display on the LED screen?
Timely – When do you want the screen on hand?

2. Look for the Right Size and Pixel Pitch
There’s no doubt about it: the bigger the screen, the higher the impact. But bigger is not always better, especially when you have to think about constraints like your budget, maintenance, supplier availability, and long-term business impact.

An easy way to solve the go-bigger-or-not debate is to determine the distance between your customers and the advertising panel. If the distance is less than fifteen feet (5 meters), the pixels on your screen will be visible, making for a less interesting viewing experience.

However, if the distance is larger, you can get away with a screen that has a lower pixel density.

3. Consider the Resolution of Your LED Screen
Once you’ve determined the how, why, when, and where of your LED screen, consider the image quality and color density of your LED display. Try to look for full- or true-color screens and at least 1080p resolution for a vivid, attention-catching screen.

Try to make sure your LED display comes with 3,000+ nits of brightness. The higher the brightness, the clearer your display is going to be in daylight.

Also, go for matte screens instead of glossy ones because the latter can reflect sunlight into the eyes of passersby, making for an eye-watering viewing experience — and not in a good way.

4. Pay Attention to Weather Resistance
Your outdoor LED screen is going to be the best friend of nature. So, it shouldn’t break down the moment things get windy, wet, or dusty.

To make sure your LED display works for the ten years it claims it would, pay attention to any weather condition-related ratings it has. Look for dust- and waterproof ratings. They’ll ensure water and dust never get into your display and reduce its life.

The Takeaway
It’s never a bad idea to do some homework before buying an outdoor LED display, especially because these things are not cheap. Plus, getting it right on the first try is crucial if you want your business to make a worthwhile investment instead of the one you regret.

Hopefully, this article helped you learn exactly what you need to do before buying an outdoor LED display.