Things to Consider When Choosing an Outdoor LED Display

Outdoor LED display are invaluable. They allow companies to market their products, provide users with information, perform advertising, and give users relevant alerts.

But these displays are expensive, which means you’ll be making a significant investment when purchasing one. So, instead of jumping the gun, consider what you need from your LED displays and then make an investment. You’ll save yourself years of worry.

Wondering how to do that? We’ve got you.

What Are Outdoor LED Displays?
Outdoor LED displays are high-resolution screens that use light-emitting diodes (LEDs) to display visual media like images, videos, and text. They are usually more than ten square meters wide, have higher resolutions than their indoor counterparts, have an IP65 rating, and are lightning resistant.

These displays have higher pixel densities, come in monochrome, bicolor, or full color, are light efficient, and generate very little heat, which can increase their lifespans. Companies use outdoor LED displays to share information with their customers.

5 Things to Consider When Choosing an Outdoor LED Display

LED display manufacturers create a few dozen types of outdoor displays. They even make special ones just for you. So, to get an outdoor LED display you like, you need to pay attention to the following factors:

1. Water- and Dust-Resistance
Visual quality and pixel pitch are worth nothing if your LED display isn’t water- or dust-resistant. So, before choosing any other feature, check the rating of your LED display. It should have an IP65 rating.
Also, check whether it can resist lightning strikes. You never know when lightning will electrocute your display.

2. Visual Quality
Once you know your display is waterproof, find out its pixel pitch — the distance between the centers of each pixel. You can determine your required pixel pitch by using this formula:
Viewing distance = pixel pitch

For instance, if your optimal viewing distance is 10 meters, your LED display should have at least a 10mm pixel pitch. However, if you want your display to have greater clarity, you should go for at least a 5mm pixel pitch ratio.

3. Screen Brightness
The brightness of your LED display will determine whether or not passersby can see what you’re displaying on it. If you go for lower screen brightness to save some coins, your LED display may work great on cloudy days but not so great on sunny ones.

So, if you’re putting your LED display in a bright spot, shoot for a screen brightness between 5,500 to 10,000 nits. That’ll ensure people can actually see what you’re putting out.

4. Energy Efficiency
The hallmark of an excellent outdoor LED display is energy efficiency because these screens have to work at least 12 hours daily. And if your bright and shiny LED screen is an energy guzzler, it won’t be a great fit. So, choose an LED display with an ENERGY STAR® rating.

5. Customer Service
Your LED display will glitch and putter out. It’s inevitable. You can’t do anything about that. But you can make sure you’ll get excellent customer service when and if you need help by asking a lot of questions.
For instance, ask your vendor if they offer a network operation center (NOC) option that’ll monitor your LED display and fix problems when they occur. If they do, you’re set.

But if they don’t, ask them and their previous customers about their after-purchase service. Reviews will be a godsend at this time.

The Takeaway
An outdoor LED display can help you draw the attention of potential customers, communicate information to them, and convert them into leads. But buying an outdoor display can be daunting, especially due to the many moving parts, i.e., visual quality, safety, and cost.

If you’re in the market for an outdoor LED display solution, don’t wring your hands. Keep the above five tips in mind when hunting for an LED display. You’ll do great.